Episode 300: Why to Avoid Traditional Publishing with Courtney Friel

Uncategorized Feb 26, 2020

Courtney Friel is best known for her work as a news anchor at KTLA in Los Angeles, where she also hosts the video podcast “Keepin It Friel: Conversations on Recovery.” She previously worked as a national correspondent for Fox News Channel and hosted the “World Poker Tour." She has more than a decade sober and speaks on the topic all around the country. Courtney grew up in Philadelphia PA, but now lives in LA with her son and daughter. 

She is also the author of Tonight at 10: Kicking Booze and Breaking News, which was released in January and which I am very proud to say Launch Pad published. The back story is, as follows: Courtney and I became friends back when we both lived in New York between 2007 and 2010. She was an anchor on Fox News and I went on a lot of the shows to talk about addiction and recovery.

At parties (she had some epic bbqs back in the day), she would corner me and ask me about what it was like to be sober. I didn't think much of it. In my...

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Episode 299: Multiple New York Times Bestselling Author Gigi Levangie on The New Vs. the Old Ways of Launching

Uncategorized Feb 19, 2020

Gigi Levangie is the New York Times bestselling author of eight novels, including the recently released Been There, Married That. She's also the screenwriter of the hit film Stepmom, starring Julia Roberts and Susan Sarandon. 

But that's not all! Her novel Starter Wife was made into a USA miniseries and series starring Debra Messing and her novel Maneater was made into a Lifetime miniseries starring Sarah Chalke. 
But she's not all work! In fact, she's one of the most fun and hilarious writers I know. She's also lived several lives—not only has she raised three batches of kids (long story) but she was formerly married to prolific producer Brian Grazer and now has a hot French husband.
As an author who gets a lot of attention whenever she releases a book, Gigi isn't someone who employs all the newfangled marketing techniques involving newsletter lists, CTA's and funnels. But while she still does the old school promotional things, like going on TV when...
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Episode 298: How to Master Book Ads with Nicholas Erik

Uncategorized Feb 12, 2020

Nicholas Erik is a science fiction and fantasy author who also writes in-depth marketing guides; this is, in fact, how I discovered him...when I stumbled across this epic guide to free book sites and then went down the amazingly informative rabbit hole that is his website.

While he’s launched over a dozen books in a variety of genres, he also specializes in Amazon, Facebook and BookBub ads. I liked this interview because it was straight-up technical…like you could almost say we were talking literature but doing MATH. 



1) Test your titles and covers, using Facebook 

2) Build out a successful sales funnel from your book

3) Focus on the marathon and not the sprint


Anna:                           ...

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Episode 297: How You Can Get Banks, Home Depot and Walmart to Help You Launch a Book

Uncategorized Feb 05, 2020

Jane Ubell-Meyer is an award-winning entrepreneur and former television/film producer (TV credits include Good Morning America and Entertainment Tonight, among many others).

She taught at New York's Fashion Institute of Technology for seven years and is a speaker and mentor to authors and entrepreneurs. These days, she sits atop Bedside Reading, a program that places books by the bedsides in luxury hotels and in the media. She's also the most out-of-the-box thinkers I've ever met when it comes to getting a book out there.
I mean, would YOU have connected a successful launch to your BANK or Walmart? Me, neither.



1) Find a sponsor and think outside of the box for one—consider calling your local Home Depot, Walmart or even bank to see if they're open to hosting an event or emailing their list

2) Layer your marketing and promotion...don't look at it...

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Episode 296: When Your Launch Doesn't Go as Expected with New York Times Bestselling Author Lori Gottlieb

Uncategorized Jan 29, 2020

 Lori Gottlieb is a psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which is being adapted as a television series with Eva Longoria. In addition to her clinical practice, she writes The Atlantic’s weekly “Dear Therapist” advice column and contributes regularly to The New York Times and many other publications. She is also a TED speaker, a member of the Advisory Council for Bring Change to Mind and advisor to the Aspen Institute. A contributing writer for the Atlantic, she has written hundreds of articles related to psychology and culture, many of which have become viral sensations. She is a sought-after expert in media such as The Today Show, Good Morning America, The CBS Early Show, CNN, and NPR’s “Fresh Air.” Learn more at LoriGottlieb.com or by following her @LoriGottlieb1 on Twitter.

She's also someone I've...
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Episode 295: NY Times Bestselling Author Annabelle Gurwitch's 3 Musts for a Book Launch

Uncategorized Jan 22, 2020

Annabelle Gurwitch is an actress, activist, and the author of the New York Times bestseller and Thurber Prize finalist I See You Made an Effort. Her other books include: Wherever You Go, There They Are, and You Say Tomato, I Say Shut Up (coauthored with Jeff Kahn). 

She was the co-host of Dinner & a Movie on TBS and has appeared on NPR, The Today Show, CBS Early Show, Real Time with Bill Maher, PBS, and numerous CNN and MSNBC programs. Her essays and satire have been featured in The New Yorker, The New York TimesThe Wall Street JournalThe Los Angeles Times, AARP, Real Simple, Prevention, The Los Angeles Book Review, The Daily Beast, Time.com, Next Tribe, Lenny Letter, Hadassah and The Hollywood Reporter, among other media outlets.

She's also an extremely methodical (she might say obsessive compulsive?) person—one who starts planning her...

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How to Generate More Business By Publishing a Bestselling Memoir

Uncategorized Jan 21, 2020

I have a confession to make: as a publisher who employs ghostwriters, I’ve launched books that have ended up being little more than a nice thing for the author to put on his or her bookshelf. But I’ve also had clients who have made hundreds of thousands of dollars as a result of their books. In short, I’ve seen that a memoir can be a memento or a moneymaker. So here’s how to make your memoir into the second option: 

  • Leverage the relationships you already have. Look at the people you know through a new lens…a lens where you could support one another in your respective goals. The best example I know of for this is my client Darren Prince, who had built up decades of goodwill as a sports agent who never asked for anything for himself during years of negotiating on behalf of his clients. Once he had a book, he reached out to someone he’d known for years and was able to score a six-figure spokesperson deal. The fact was: the person who hired him...
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How Vulnerability in Your Memoir Can Help You—And Your Business

Uncategorized Jan 21, 2020

Have you ever woken up to a friend saying, “Oh, phew you’re alive” and not even sounding THAT relieved?

I have.

It Was the Morning After My 26th Birthday

I’d celebrated by telling all my friends, which is to say all the people I partied with, to meet me at a bar.

I explained that I didn’t want any gifts unless those gifts were drugs.

But addicts aren’t known for their excellent listening skills or their thoughtful birthday presents. Only one person listened to me.

“Go to the bathroom for your present,” he said when he arrived. “I stole it from my roommate.”

While I think we can all agree that it’s better when our presents are NOT stolen, I wasn’t at a point in my life where I could afford to be picky about such things.

Yes, I thought as I made a beeline for the bathroom. At least I have ONE thoughtful friend who listens!

I went to the bathroom and pulled out the rolled-up dollar bill I always kept in my pocket....

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What a Memoir Can Do For Your Career

Uncategorized Jan 21, 2020

I didn’t expect, when I wrote a book documenting my addiction, that it would help my career. 

But because Party Girl happened to come out at a time when people like Paris Hilton and Lindsay Lohan were making headlines for BEING party girls, I suddenly found myself going on The Today Show, Fox News, Showbiz Tonight and more discussing the “party girl phenomenon.” 

I started going on TV every week, touring colleges, starting podcasts and storytelling shows…all based around recovery from addiction. I started getting flooded with emails and DMs from strangers and people I knew, people who needed help or had gotten help because they’d heard me say something or read something I’d written. 

I’m not saying this to brag. I’m saying this because without a book, I was just a girl who went into an accidental k hole on her 26th birthday. WITH a book, I was one of the first people The Today Show called when something newsworthy...

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Episode 294: How Julie Reisler Used a Structured Plan to Launch Her Second Book

Uncategorized Jan 15, 2020

Julie Reisler, Life Designer®, TV Host, Author and Global Brand Ambassador, is all about helping you to tune into your intuition to be your You-est You.  Julie is the author of the Get a PhD in YOU book series, a multi-time TEDx speaker, the host of The You-est You® podcast and a mindfulness teacher on the popular app, Insight Timer, with over 110,000 downloads.

Not enough for you? Julie also has a Master's degree in coaching, more than 12 certifications in mindset, leadership and wellbeing and is on the faculty at Georgetown University in their coaching program.

As someone who has launched books by hiring various consultants, Julie has a unique perspective. That's why I brought her onto the show to discuss the most effective techniques for a DIY-er who's specifically using their books to build up other aspects of their career.



Get a PhD in You

Speaking experiences as a result of her...

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